Britvic - official drinks supplier for Echo Arena Liverpool
Britvic has been named as the official drinks supplier to the Arena and Convention Centre Liverpool, located at the Kings Waterfront venue, signing a 5 year deal. Britvic is one of the two leading branded soft drinks businesses in the UK and the Republic of Ireland - the largest supplier of still soft drinks and the number two supplier of carbonates.
Our portfolio includes established names such as Robinsons, J20, Gatorade, Fruit Shoot and drench®. Included within the portfolio are the Pepsi and 7UP brands, which Britvic produces, markets, sells and distributes under its exclusive appointment from PepsiCo.
Britvic is delighted for the opportunity to showcase our brands at ACC Liverpool and work in conjunction with the staff at the venue to maximise the experience for visitors.
Andrew Richards, sales director, Britvic, said: "ACC Liverpool is one of the UK’s most exciting venues and this is a great opportunity to have a close affiliation with it, particularly during the city’s year as European Capital of Culture and beyond. We’re really looking forward to working with the team there."
Gerald Andrews, Director of Finance for ACC Liverpool, home of the Echo Arena and BT Convention Centre, said: "We are delighted to be announcing this deal with Britvic. It is a company which has some of the best known brands in the UK and we’re looking forward to developing a very successful relationship over the next five years."
For more information on Britvic and its brands please visit www.britvic.com or have a drink with us next time you are attending an event at the Arena or Convention Centre.