Liverpool voted UK's "friendliest city" by readers of Condé Nast Traveller

5 Sep 11

Readers of leading leisure magazine Condé Nast Traveller have voted Liverpool as the UK's Friendliest City for a second successive year.

The accolade was awarded at the Condé Nast Traveller 14th Annual Readers' Travel Awards, which took place at the Royal Institution of Great Britain in London last night (Wednesday, 31st August).

Sarah Miller, Editor of Condé Nast Traveller, commented: "Readers just love Liverpool. They think it's the friendliest city with very hospitable people and also great value for money."

The 2011 awards have also seen Liverpool retain its position as the 4th Favourite UK City for the second successive year, ranking only behind London, Edinburgh and Bath.

TMP Chief Executive Lorraine Rogers commented: "This is a fantastic acknowledgement for Liverpool. Anecdotally Liverpool is often known for its friendly welcome and the warmth of its people – but for this to be officially recognised by readers of one of the leading and most discerning travel magazines for the second year running is a major accolade for the destination. This is a tribute to the taxi drivers, tour guides, hoteliers and everyone who works in the Visitor Economy.

"We have a great range of world class venues, attractions and hotels which appeal to leisure and business visitors and this asset combined with the warmth of the people and the welcome we give visitors which encourages them to spread the word about what a great time they’ve had. The people of Liverpool are one of our important assets and this award is a very special endorsement."

Liverpool City Region's Visitor Economy currently generates visitor spend of £2.8billion and is estimated to support approximately 41,000 jobs a year.

The full results of the Condé Nast Traveller 14th Annual Readers’ Travel Awards are available at www.cntraveller.co.uk and published in the October edition of the magazine, available from today.